NOW INTRODUCING

a complete full-step skincare routine

vegan, cruelty-free skincare

with safe ingredients & effective results

luxury meets virtue

planet-friendly products with high-end appeal

empowered by self-love

the skincare brand that reminds you to practice self-love with each use

women-owned

founded by two sisters - obsessed with quality, guilt-free skincare and empowering others

Welcome back!

We are so excited to introduce our newest line - 'I AM COMPLETE' - a full-step skincare collection formulated with the most sensitive skin types in mind. As always, the entire line is planet-friendly, sustainably-made, vegan, and cruelty-free. But this time around, we've had a major brand glow up. Say hello to a sexier, more luxurious look and feel - the kind of products you want out of your bathroom cabinet and kept on display.

Hey Siri, play "press, press, press" by cardi b.

just a few of our favorite reviews

★★★★★

Holy grail moisturizer

After searching for 15 years, I've finally found my holy grail moisturizer. I have dry, very sensitive skin. This stuff goes on light, smells amazing, and leaves my skin plump and dewy.

Jill A.
★★★★★

Coming from someone with acne prone skin

So far I am loving this moisturizer! My skin feels completely moisturized every time I use it, but it's light weight at the same time. Coming from someone with acne prone skin, this is huge!

Emily K.
★★★★★

Absolutely love this!!!

This removes my makeup so effortlessly and is so soft on my skin! Even when I wear heavy make-up, this cleans it right off. I clean it with dawn soap and then also throw it in the washer every so often. I absolutely love this product!!

Verified Buyer
★★★★★

My favorite skincare!

I have combo skin but I've noticed my skin is becoming less oily, firmer, and brighter since using this product. It's also proven to be great with sensitive skin

Verified Buyer
★★★★★

Amazing skincare line!!!

So I have been having acne for some time now and I wanted to invest into a skincare line that has good quality ingredients so that I can treat my skin in a natural way. In the first week my skin has become less inflamed and it's not red anymore.

Verified Buyer
★★★★★

So good! Really works!

It's like a makeup wipe that you don't have to keep buying and buying! It washes easily. (I usually do 2 washes to get it brand new white again and it only takes me 5 mins today by hand, then hang to dry.) My best lazy girl hack is definitely, I am infinite!

Ann I.
★★★★★

Love

Exactly what I was looking for. Natural organic yet affective ingredients. My skin is detoxed and looks and feels amaZing thanks to this!! It smells insanely good too xx

Verified Buyer
★★★★★

The BEST for ALL skin types <3

I received this in my KINDER beauty box and absolutely LOVE this product. It is a thicker (but not heavy) cream that even my oil skin soaks up and leaves my face feeling so fresh. I always use this at night and when I wake up my face definitely appears more even and glowy. I really hope they restock this asap so I can buy!!! :) Would love to purchase many more and support this company that makes great products AND is ethical <3

Audrey
★★★★★

I am so impressed with the quality

I am so impressed with the quality and the packaging was stunning. I AM INFINITE easily takes off my makeup and I am so happy to not use cotton rounds any more! 10/10 would recommend this product.

Verified Buyer

when luxury and quality meet sustainability

partners we love working with:

inspired by self-love

Our mission is to provide a high quality skincare line and encourage you to practice self-love daily! Every thought we think and every word we speak is an affirmation that is guiding the direction of our lives. Which is why each product comes with a unique, positive affirmation designed to redirect your habitual thinking patterns.

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planet-friendly

We love our planet and that is why we strive to make this skincare line as eco-friendly as possible. We have invested in high quality glass bottles to help put an end to the mass consumption of plastic. Also, for our packaging we have chosen an eco-friendly, plastic-free, paper 'bubble wrap' to keep our products safe & sound!

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always natural, vegan & cruelty-free

We believe in the power of plant-based ingredients and natural skincare. We also believe in never harming animals. All of our products are natural, vegan, cruelty-free, non-comedogenic, paraben-free, and free of synthetic fragrances. Basically - free of any nasties!

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women-owned

Outside of dear self, you may know Tia as a professional surfer or that Aja is a software engineer... but we are so much more than just an occupational title. We are both such multi-faceted individuals. We are compassionate and empathetic humans, strong women, powerful creators, and great leaders. And we want to empower others to do and be just that- whatever they want.

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Get the entire line

Sold Out
Complete skincare line
I AM COMPLETE
$159.00

Shop our best sellers

Rosehip + Sea Kelp Moisturizer
I AM GLEAMING
$39.00
Tea Tree + Lemongrass Toner
I AM BEAUTIFUL
$29.00
Reusable Makeup Remover
I AM INFINITE
$10.00
Sold Out
Complete skincare line
I AM COMPLETE
$159.00
Rosehip + Sea Kelp Moisturizer
I AM GLEAMING
$39.00
24K Gold + Acai Berry Eye Serum
I AM GOLDEN
$49.00
Vegan Collagen + Bio Placenta Serum
I AM RADIANT
$49.00
Tea Tree + Lemongrass Toner
I AM BEAUTIFUL
$29.00